Beneath the Bremont emblem on the dial of this AC I (along with other America’s Cup models) is the “America’s Cup” name. Aside from this subtle text (and the dial layout motif) there is not anything that joins this view with the America’s Cup. Sometimes I fear that event-branded watches will feel stale in the long run, however cool they are in the moment. How much will someone care about an occasion from 2017 at 2027 if they stare at their watch? I am not certain, however, you can see why event-tied limited edition watches typically worry me as a collector.With that stated, the America’s Cup integration feels somewhat different. This watch feels more motivated by the establishment of the event versus one specific year or year. Thus, the Bremont America’s Cup watches have a tendency to feel more motivated by the sport than a specific execution of the sport — if that makes sense. So, you do not need to have engaged in the recently-ended America’s Cup series to enjoy this watch. Though it does help when you have some appreciation for the game generally. So at the very least, you have seen other decorative visuals that allow you to know where the dial design came from.A rather spoken rule at Bremont seems to be that regardless of what purpose among their watches has functionally, it ought to be a timeless, elegant, assertive, and elegant layout. The AC I’m most certainly that, even if it risks looking dull to some people. I will admit that while I always respected the look of the AC I, I was a bit bored by it at first. Bremont didn’t do anything wrong with it, but that I wasn’t convinced that there was a market for a thick three-hander that seemed like a slightly more masculine variant of this IWC Portuguese. There really is a chronograph version of this in the Bremont AC II.
“Are you scared?” To which I replied, “Should I be?” The lady was asking about my upcoming “ride” with “the guys” on Oracle Team USA’s AC45 sailing boat that was designed to compete in the America’s Cup. This is in Chicago – which isn’t the first America’s Cup event I’ve been to, but it is the first time I’ve been able to actually experience the action of competitive sailing so closely.
About six years ago, I was teased during an opportunity to spend time on a boat called Le Hydroptere (shortly sponsored by Audemars Piguet). Designed to be the fastest sailing vessel in the world, I traveled to Saint Tropez for what was supposed to be the wind-powered experience of a lifetime. Despite the clearly lovely setting in the South of France, our group was greeted with anemic winds blowing at only a few knots. We proceeded to watch video footage of what the vessel could do – in proper conditions.
Since then, I’ve attended a few sailing events as a spectator. One of the nicest was the party-favorite Les Voiles de St. Barth with sponsor Richard Mille. A picture-perfect place in the Caribbean, I learned something very important then: to appreciate sailing, you need to be a lot closer to the boat. What I learned in Chicago is that to feel the thrill of regatta racing, you need to be actually on the boat.
Peer through a loupe and you’ll also find blued screws and attractive perlage finishing on the plates along with bridges.The instance — at 43 millimeters in diameter, it’s big but not ostentatiously so — is assembled in Bremont’s now-famous ‘Trip-Tick” design, with a black PVD-coated case middle sandwiched between the stainless steel bezel and the caseback, which in classical instrument watch fashion is affixed to the case middle by five screws. The layout, for instance, curved lugs, make for a comfortable wrist fit as well as a very appealing side perspective. The watch is stylish enough to wear with jeans and also T-shirt but may also draw admiring glances peeking out in the sharp cuff of a dress shirt. And naturally, it makes the great color-coordinated accessory to some navy blue suit.With its military DNA and air-travel performance, the Bremont ALT1-WT makes a renowned spot in Bremont’s growing repertoire of complex watches, and I found it an ideal travel companion even though, throughout the weeks I spent with it, I just used the world-time indicator to inform myself in the workplace once it was too late to call Europe or too premature to call Los Angeles.
Bremont is one of many watch brands romanced by the allure of the yacht-racing world. Who wouldn’t be? It is a sport for well-traveled mostly rich people who like both gear and style (as well as status). What else could you hope for in an event partnership when you are trying to market watches? Pretty much all big watch brands have some current or historic foot in the world of sailing, or boats in general. While Bremont is the official timekeeper of the America’s Cup as well as a sponsor of Oracle Team USA, other brands are represented there such as Ulysse Nardin and Omega. Previous to Bremont, Oracle Team USA was partnered with TAG Heuer. Competitive sailing is more than ripe territory for watch lovers – that’s clear. What I’ve learned is that watch lovers not familiar with boat racing might be pleasantly surprised by what the sport is all about.
Life as an America’s Cup spectator is cushy, to say the least. Granted you have some type of VIP or Club access, you’ll be treated to good food, endless top-shelf alcohol, and actually pretty decent music. Not to mention being in a group of people who are similar to those interested in cars or planes, but offer their own distinct style of event appreciation. What I like about the boating crowd is that unlike the severity of flying, and the precision of driving, sailing lovers tend to be a bit more laid back – even when they are competing versus boating for pleasure.
Think of the guys who make up America’s Cup boat teams as race car drivers with stockier builds, who act (and look) as though they spend a quarter of the year at a surfing retreat. Also listen closely for American accents – as you won’t find many. The primary countries which supply competitive sailors seem to be Australia, New Zealand, and England – which are perhaps less than ironically people more or less of the same stock.
Even aboard an AC45 during a match at top speed, the voices of the five team members are calm and collected. If I weren’t worried about the boat tipping over or us ramming the other boat that too often seemed to be right in our course, I would have found the experience to be… pleasantly relaxing.
The 120-click bezel features a sapphire inlay and can be filled with blue Super-LumiNova, which also appears on the palms and indices.One of the most prominent design characteristics of the Supermarine S2000 is the additional crown protector (which really looks somewhat like it was made from titanium, given that the slightly different color) along with the screw-down crown at two o’clock. Let me say up front that I’ve always had a thing for world-time watches; to me it’s a style of timepiece that lends itself to both practical utility in addition to, nearly across the board, really attractive designs. Additionally, at the risk of being perceived as a trend-follower, allow me to acknowledge that I’ve developed a particular fondness for the au courant blue dial/blue strap combo which has become so prevalent in the watch world, lo last few years. Taking all that into account, it’s fair to say I was likely straight from the start to have a positive impression of this Bremont ALT1-WT world-time view, which I had the chance of wearing for a couple of weeks recently. But let us step aside from original impressions and drill down into the specifics of the very distinctive watch out of this fast paced, non-aggressive British watch brand. (All original watch photographs by Robert Velasquez for WatchTime.) Bremont refers to this ALT1-WT as “over-engineered,” which might be an apt description: it is evident after just a few glances in the dial that the world-time function is not this timepiece’s only feature outside of traditional timekeeping.
The sea has long since been a great source of leisure for countless generations and people all over the planet (who happen to reside near water). It’s funny because, as I think about how relaxing the ocean is, I have to remind myself that Lake Michigan off the city of Chicago is not a sea. In fact, this “America’s Cup World Series” event is the first ever in freshwater. It’s arguably a better environment to be in given the lack of salt air. It also means that the boats are slightly less buoyant due to the absence of salt in the water. Lake Michigan more or less feels like a sea, though, with its vast size and windy waters. Looking into the horizon opposite the city, you just keep seeing water, adding to the ocean-feeling.
The motion, which includes a power reserve of 42 hours, also is equipped with a GMT purpose and a chronograph in addition to this timekeeping the date, and also the day/night indicator.The Bremont 1918 Limited Edition comes in three variants, all with 43-mm cases in Bremont’s modular “Trip-Tick” structure: 275 bits with stainless steel case and white dialup, 75 in white stone using two-tone blue dial, and 75 in increased gold with black dial.Mother’s Day, May 8, is right around the corner, and many watch aficionados are looking to express their appreciation for mothers, wives, sisters, and other crucial ladies with a well-chosen timepiece. Between today and the day, we will showcase some notable ladies’ watches we’ve found at this year’s view fairs. Today we put the spotlight on an entirely new collection from British watch brand Bremont, the Bremont Solo-32. Just how does a brand like Bremont — named after a WWII pilot and understood in the watch community for its masculine associations together with aviation, military history, and both airborne and seafaring experiences — cater to the women while still remaining true to its core identity?
Anyhow, it thus makes sense that when you combine the energy of racing with the calming of big bodies of water, the result should be interesting – and that’s the culture of the America’s Cup. Considered one of the oldest organized sporting events in the world, the America’s Cup began in the mid-19th century in Portsmouth, England. It was called the “America’s Cup” because, apparently, the first boat to win the race was called the America. The last America’s Cup event didn’t even have a British team, but this year they do thanks to team Land Rover BAR (perhaps not the most elegant or fitting title).
With that said, I’m hanging with Oracle Team USA that is primarily financed by Oracle founder Larry Ellison. He doesn’t make too many appearances, but his boat can often be seen jetting around the boats to maintain a close eye on the action. Ellison himself has a history of sailing, which probably explains why he is so passionate about the sport. He is also reportedly a not-insignificant watch lover. Sailing isn’t too easy, either – at least doing it well. It isn’t until you sit aboard one of the specially designed vessels meant to “foil” (fly) across the water that you realize the sheer amount of things to pay attention to while trying to maneuver in the wind around a complex course of markers in the water.
Many people have asked why Bremont decided to work with the America’s Cup. The brand began as a maker of refined-looking pilot watches with a bit of a vintage twist. They’ve added sides to the brand personality, but yacht racing is a bit left-field. Or is it? If there is anything I’ve learned from the guys at Bremont it is that they are naturally gravitated to other people with a passion for going fast, and who enjoy the art of performance and success. It isn’t so much about winning as it is about excelling and doing your best (successfully). Watches are a vehicle to work with a lot of people they admire, and they happen to design pretty nice watches.